Sebastian Betz, who is also a Managing Director at Collins, and in charge of the areas Tech & Product clarifies: “The individualization is paying off, as the positive customer feedback shows. The decisive factor is, however, the significant improvement in the personalization of the whole ABOUT YOU shop. Nowadays, over 50 apps, so-called User Generated Content, count to our eco-system at Collins – constructed by our own and external developers. The tailored IT behind Collins’ eco-system is the basis for innovative projects and in-house development. The Open Commerce and Personalizing success model In order to further increase brand awareness, Collins set off a new marketing campaign for the online shop ABOUT YOU: the first part of a series of new 25-second television adverts have been aired since the 1st of October 2015 on German TV, accompanied by a digital campaign on Facebook and for the first time – a radio and Out-Of-Home campaign since the 15th of October 2015. Our customers stand out due to their loyalty, shop regularly and continue to recommend us to others.” The brand awareness is also clearly increasing: a third of the target group is familiar with ABOUT YOU only 17 months after launching on the market in Germany. Tarek Mueller, the Managing Director of Collins, in charge of marketing-activities explains: “Basically we are very content with the development of our KPIs and register a continuous change for the better. Nowadays, Collins shops hold over half a million active customers. The goal for our third year on the market is to finish with a triple-digit million sales figure.”Ī third of the target group is familiar with ABOUT YOU We are constantly growing, as a result of our Open Commerce Model and will finish the fiscal year 2015/2016 with a high double-digit million turnover. Hannes Wiese, the co-founder and member of the Collins Management, who is in charge of Operations & Finance says: “Our strategy encompassing the build up of personalized offers and inspiring shopping-formats for the digital generation was successful. Since autumn 2015 the corporation is also represented in Austria and Switzerland with ABOUT YOU. to ) depicts that the profit has tripled, in comparison to the previous year. The balance-sheet for the first six months of the fiscal year (1.3. When it comes down to sales, Collins prevails as one of the fastest-growing e-commerce startups in Europe. Fashion-startup of the Otto Group continues to grow.
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